Pernod Ricard buys The Whisky Exchange
Spirits giant Pernod Ricard has signed an agreement to acquire The Whisky Exchange from founders Sukhinder and Rajbir Singh.
Pernod CEO stuck between kin and Elliott
Alexandre Ricard, the chief executive officer of Pernod Ricard SA, has little room for maneuver, says Bloomberg reporters Thomas Buckley and Scott Deveau.
Pernod Ricard extends responsible drinking campaign
Pernod Ricard has renewed its partnership with the Erasmus Students Network on raising awareness of responsible drinking for students within Europe.
Ricard sets out new Pernod era
Alexandre Ricard set his stall out yesterday (June 2) as Pernod Ricard celebrated 40 years of the two anise brands merging.
Pernod Ricard sends young talents to One Young World
Pernod Ricard is sending nine ‘young talents’ to the One Young World Summit in Dublin from 15-19 October.
Pernod Ricard Chatter
Share a new idea every day is the catch phrase of Pernod Ricard Chatter, its first corporate social network.
Alexandre Ricard steps up
Pernod Ricard has announced board changes, following the sudden death of Patrick Ricard, which sees Alexandre Ricard step up preparation to become chairman and CEO in January 2015.
Pernod announces jobs shake-up
Irish Distillers CEO Alexandre Ricard (pictured) is to leave his post to join Pernod’s group general management team in Paris.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
